SCUP
Conference Presentations

Placemaking, Programming, and Plaza: An Innovative P3 Approach to Activation

Delivered March 5, 2024
Presented by Dan Biederman, Biederman Redevelopment Ventures | Brian Naumick, Edgemoor Infrastructure & Real Estate | Cathy Pinskey, George Mason University | Melissa Thierry, George Mason University
Planning Types: Campus Planning

For colleges and universities to achieve their goals with extremely limited resources, they must rely on constructive partnerships. This session will focus on building those connections for placemaking on campus, which is a critical aspect of activating a successful innovation ecosystem. Activation does not simply happen because a plaza exists; rather, it requires organizational structure, programming, funding models, and partnership. This session will explore cross-disciplinary planning?internally within the institution and with external partners?as well as provide resources for creating a framework for public space activation.

Learning Outcomes:
  1. Describe an organizational structure for planning and implementation across multiple units that includes external partners.
  2. Identify potential partners to support common goals for campus placemaking and public space activation.
  3. Discuss the benefits of hosting an open planning charrette that includes internal and external partners to collect ideas and identify potential partnerships.
  4. Apply lessons learned from our unique planning, programming, design, and implementation process to your own campus projects.

Presenters:

Dan Biederman, President, Biederman Redevelopment Ventures
Brian Naumick, Managing Director and Vice President, Edgemoor Infrastructure & Real Estate
Cathy Pinskey, Capital Program Director, George Mason University
Melissa Thierry, Director, University Life Regional Campuses, George Mason University

Continuing Education Units: AIA LU 1.0 Unit (SCUPM24C2765) | AICP CM 1.0 Unit

Delivered 03/05/2024.

EVENT REGISTRANTS ONLY
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