SCUP
Learning Resources

Advancement Planning

Planning for Higher Education Journal

Fund-Raisers as Presidents
Planning for Higher Education Journal

Increasing Alumni Giving at HBCUs

 By reviewing historical perspectives and conducting current-day personal interviews, the authors researched ways to engage HBCU alumni in giving back to their alma maters.
Planning for Higher Education Journal

New Strategies for Fund Raising
Planning for Higher Education Journal

The Stories in These Walls

 Cross-functional teams at the University of Wyoming, University of Nebraska-Lincoln, and University of North Dakota effectively used storytelling techniques to position donors within the narrative of the universities’ missions and strategic plans.