SCUP 2014 K.C. Parsons Founders' Award for Distinguished Service in Higher Education Planning Recipient
Donald M. Norris, Ph.D. is president and founder of Strategic Initiatives, Inc. He has been active in the Society for College and University Planning (SCUP) for more than 30 years, starting during his service as a university planner and institutional researcher at the University of Texas at Austin and the University of Houston and continuing through his distinguished consulting career. He has co-authored seven books and monographs for SCUP that have dramatically influenced the field of strategic planning over the past thirty years, including Transforming Higher Education: A Vision for Learning in the 21st Century (1995), A Guide to Planning for Change (2008), and Transforming in an Age of Disruptive Change (2013). His work also includes ground-breaking practices in analytics and optimizing student success and institutional performance. He was program chair of SCUP-21 in 1986 and was awarded the Distinguished Service Award by SCUP in 1994.
About the Founders' Award
This award recognizes exceptional achievement in higher education planning which may include broad areas of management and administration. Recipients are selected on the basis of innovative contributions to the improvement of the theory and practice of academic, budget and resource, and facilities planning with a special emphasis on planning that integrates one or more of these areas at colleges and universities.
The award is named after K.C. Parsons, charter member of SCUP and SCUP’s first president from 1966–68. His work always focused on contributing to the whole of the community or humanity. He measured his success by the positive impact his work had on the people using the space or facility that he helped plan. He was considered a true academician, an investigator and a good listener. He said that planning was not the key, but that the end result was what was most important. A strong proponent of mentoring, he always encouraged people to do what they do well.