Purdue, Amazon, and Beer… Innovation, Collaboration, and Integrated Planning in Higher Education
November 15, 2017 | Ivy Tech Community College | Indianapolis, IN
Note location: North Meridian Center, Room 438
Come share your morning coffee with higher ed leaders from 7:30 AM–9:00 AM as you learn how Purdue University, under the leadership of Mitch Daniels, has been on the forefront of several innovative business collaborations.
These collaborations include a first-of-its-kind partnership with Amazon to develop a storefront on their West Lafayette campus. This storefront allow students to easily buy and return textbooks at a substantial discount compared to traditional retail bookstores. Another creative initiative in integrated planning was the recent development of a Purdue-branded beer—Boiler Gold American Golden Ale, a collaboration between the Brewers of Indiana Guild, People's Brewing Co. in Lafayette, and Purdue’s Department of Food Science.
Rob Wynkoop, Purdue’s managing director of the Office of the Treasurer, Service Enterprises, is one of the key ingredients in the secret sauce that has led to these successful collaborations. Prior to joining Purdue, Wynkoop served as the deputy commissioner and commissioner in the Indiana Department of Administration, where he was responsible for overseeing procurement, public works, facilities management, fleet services, and minority and women’s business enterprise for the state. Wynkoop has an MS degree in information and communications sciences from Ball State University and a BA degree in business administration from Taylor University.
Wynkoop will share some of his experiences and lessons learned helping to lead these initiatives at Purdue and—if we are lucky—maybe some of their award-winning beer.
Discuss the challenges facing higher education today.
Describe the unique challenges and opportunities that arise when helping to lead one of the country’s largest higher education and research institutions.
Explain how integrated planning and creative problem solving can help you manage large, complex initiatives and diverse stakeholder groups.
Discuss lessons learned and experiences in successful and unsuccessful planning processes and collaborations.
AIA LU 1.0 unit (SCUPC17M105)
Robert D Wynkoop
Managing Director, Office of the Treasurer
Purdue University-Main Campus