Learning Resources

Abstract: Book Review: Living Without a Goal, by James Ogilvy. Doubleday, 1995. 201 pages. ISBN 0-385-41799-3.

Abstract: Book review: The Power of the Place: How Our Surroundings Shape Our Thoughts, Emotions, and Actions, by Winifred Gallagher. Harper Perennial, 1994. 240 pages. ISBN 0-06-097602-0

Abstract: Book review: Visions of the Future, by robert Heilbroner. Oxford university Press, 1995. 128 pages. ISBN 0-19-509074-8

Abstract: A primer for planners about higher education's "cost disease" and its future effects. Subtitles: Why the cost disease?; Can we afford higher education?; Reallocating national resources; The huge job of persuasion. Pull quotes: "The cost of American higher education has quadrupled over the 42-year period." "In higher education the nature of the products make their production a handicraft activity." "Personal services are condemned to slower productivity growth." "By 2040 education and health care alone could well absorb over half of the entire GNP." "Higher education is an example of the need for reconceived practices."

Abstract: Book review: Strategic Marketing for Educational Institutions, by Philip Kotler and Karen F. A. Fox. Second edition. Prentice-Hall, 1995. 474 pages. ISBN 0-13-668989-2.

Abstract: Subtitles: The storm begins; Push comes to shove; What made it possible; And then the backlash; Pull quotes: "Across the country higher education support is being squeezed out." "Governor Schaefer was not happy." "The entire network was stunned by the rapidity with which the Regents acted." "Good data were a critical factor."

Abstract: Book review: The Law of Higher Education, third edition, by William Kaplin and Barbara Lee. Jossey-Bass, 1995. 1056 pages. ISBN 0-7879-0052-4.

Abstract: Subtitles: Anatomy of benchmarking; The vital parts; How do colleges learn?; It's no one's responsibility; What's the corrective?; How does it work? Pull quotes: "Benchmarking is not a simple matter of visiting the finest competitors." "There are really two parts to benchmarking." "Universities can learn a great deal from the best non-educational enterprises." "It is most effective when performed by a team." "The first impression of a campus can have a powerful effect." "Faculty members tend to see money spent on campus grounds as a frivolous expenditure." "Newer campus plantings look like those around large suburban homes." "The campus landscape assessment is a different animal."F