Learning Resources

Abstract: An inclusive approach to planning and design for the new headquarters for Thunderbird School of Global Management offers important lessons about the value of investing in stakeholder engagement. The Thunderbird leadership team worked with their architects and planners to connect with Arizona State University stakeholders, the City of Phoenix, regional constituents, and alumni in the area and around the globe. This article includes real-world insights into how global entrepreneurs and business leaders collaborated and innovated to create a business-and-industry-savvy academic environment. The integrated process shows how teamwork and the understandings it yields set the stage for the institution to be a good citizen in the community and the world.

Abstract: Applying interdisciplinary planning to cultivate entrepreneurship research and innovation can boost student retention and drive revenue; it can also help students in art and design fields find lasting career success. Arizona State University has developed processes to bolster entrepreneurship and innovation while revitalizing downtown Phoenix's cultural scene, resulting in a mutually beneficial town and gown development of collaboration hubs. Come learn how to develop strategic partnerships among university, developer, and consultant stakeholders at your institution as well as optimize site development for long-term improvements in recruitment, retention, and revenue.