Learning Resources

Survival of the Financially Fittest

Leverage Strategic Decision-Making and Key Financial Metrics to Achieve Financial Stability

By: Aaron Meis, EdD, and Julee Gard, EdD

Leaders must look closely at financial trends that may reveal signs of trouble—in the short or immediate term—and have the courage to act to address them.

From Volume 52 Number 1 | October–December 2023

Abstract: This article explores a methodology for assessing and managing the financial viability of private, tuition-dependent institutions as well as institutional tactics and strategies used to improve their financial strength. The resulting model will help institutions understand the trends and predictive value of key financial metrics directly impacting their liquidity and operations and how senior leadership can drive change. Institutional examples illustrate how to engage senior leadership in strategic decision-making that includes assessment of revenue growth and/or expense management.

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Book Review: Higher Education Business Models Under Stress

Achieving Graceful Transitions in the Academy

By: Susan C. Allen, MBA

From Volume 50 Number 2 | Jan–Mar 2022

Abstract: Higher Education Business Models Under Stress: Achieving Graceful Transitions in the Academy
by Melody Rose and Larry D. Large
AGP: Washington, DC: 2021
140 Pages
ISBN: 978-1-951635-12-1

Institutions Mentioned: Marylhurst University
Planning Types: Resource Planning
Tags: Assessment / Analytics, Cost of Higher Ed, COVID-19, Disruptive Change, Higher Ed in Society, Higher Ed Trends, Student Demographics

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Open Space: An Innovative Technique for Partcipatory Planning

By: Steve Brigham

Without predetermined agendas or participants,this process increases meaningful involvement of faculty and staff.

From Volume 28 Number 4 | Summer 2000

Abstract: Campus leaders frequently feel restricted by the limited menu of options at their disposal when attempting to secure input or participation from constituencies across the campus. This article explores one innovative technique, open space technology, which has shown to produce both meaningful involvement and results across a number of campuses, whether in strategic planning, curriculum reform, teaching, or cross-unit problem solving.

Institutions Mentioned: Keene State College, Pierce College at Fort Steilacoom, Pierce College at Puyallup, Marylhurst University

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Will Colleges and Universities Become Brands?

By: Chris Riley

20th century advertising may be a critical factor for the successful 21st century university.

From Volume 27 Number 2 | Winter 1998–1999

Abstract: First, I will explain what I consider to a brand to be. This will give me a framework to look forward to the possible futures of the college or university brand. I will summarize some key trends facing your target consumers: future students and the employers of those students and come to some obervations about the realtionship between our brands and these "consumers". I will then illustrate some of this thinking with a real example where I have, in recent months, been able to work with a small collee in Portland to try to out some of this thinking and help create a University Brand.

Institutions Mentioned: Marylhurst University, Harvard University

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