SCUP

Social Media Manager, R20071

Bellevue, WA

Posted: 9/15/20
Deadline: 12/1/20
Reference Number: 1993662

About This Organization

Bellevue College is a diverse student-centered, comprehensive and innovative college, committed to teaching excellence that advances the life-long educational development of its students while strengthening the economic, social and cultural life of its diverse community. Bellevue College is located just 10 miles east of Seattle where we serve a student population of over 44% students of color and over 1,100 international students. The college promotes student success by providing high-quality, flexible, accessible educational programs and services; advancing pluralism, inclusion and global awareness; and acting as a catalyst and collaborator for a vibrant region.

Job Duties

Leads BC social media content strategy

• Supports Bellevue College’s (BC) mission, student recruitment, educational programs, and brand
• Develops and executes a comprehensive, multimedia social media editorial calendar to achieve specific and measurable goals
• Writes, edits, publishes and shares daily content (original text, images, video or HTML), using a computer, that’s consistent with the College’s brand identity that builds meaningful connections and fosters engagement
• Oversees the social media initiatives of other content creators across campus and develops institutional social media guidelines

Analyzes activity and data from BC’s top-level social media channels

• Continuously iterates, innovates, and measurably improves performance based on data
• Targets content and develops programs specific to each platform to grow the audience
• Actively engages and responds in a timely, brand-centric and professional manner to online comments and questions
• Analyzes competitive higher education accounts to shape strategies and set benchmarks
• Stays abreast of social media trends and best practices
• Provides social media reports and analysis for BC leadership

Writing and editorial support

• Writes, edits and proofreads Marketing & Communications communication materials such as press releases, email newsletters, marketing materials, and webpages, ensuring proper grammar, clarity, and form of presentation

Other

• Acts as a critical member of the Crisis Communications response team, managing posts, and responding to comments and questions on short notice and in intense situations
• Implements and ensures compliance with brand standards and BC style guide
• Knowledge of and adherence to established brand standards and communicates standards to campus stakeholders, as necessary
• Supports Institutional Advancement projects and events and select campus events for live social media posting
• Perform other duties as assigned

Required Qualifications

• Bachelor’s degree in communications, journalism, marketing, or a related field or combination of relevant education and/or experience may be substituted for the education requirement on a year-for-year basis;
• Two (2) years full-time related professional experience in marketing/communications writing;
• Two (2) years full-time professional experience writing for and managing social media including Facebook, Twitter, Instagram and LinkedIn;
• One (1) year professional experience with Google Analytics, social media metrics, and metrics-driven decision making;
• Effective verbal and written communication skills;
• Full proficiency in computer skills, including:

• Two (2) years’ experience showing proficient use of Microsoft Office;
• One (1) year experience using photo editing and publishing software such as Adobe Creative Suite or similar;
• One (1) year experience using a social media management tool like SproutSocial;
• One (1) year experience using WordPress or similar web content management system;


Other Info

https://apptrkr.com/1993662