Reference Number: 21002231
The University of Pittsburgh is a state-related research university, founded as the Pittsburgh Academy in 1787. Pitt is a member of the Association of American Universities (AAU), which comprises 63 preeminent doctorate-granting research institutions in North America.
The primary responsibility of the Digital Marketing Manager is the implementation and optimization of paid media and search strategies to generate leads for the school and its on-campus, online and hybrid programming. The incumbent will be responsible for the development of paid search and media campaigns using various platforms such as Facebook, LinkedIn, Instagram, YouTube, Snapchat, Google, etc. The Digital Marketing Manager will write ad copy, test, iterate and optimize ad creative based on performance data across channels, devices, platforms and ad formats. The incumbent will be responsible for overseeing the creation of landing pages, identifying conversion points and recommending ways to optimize the recruitment/enrollment funnel. He or she will be responsible for all campaign tracking and measuring and reporting on campaign performance. The Digital Marketing Manager will collaborate with internal teams or vendors as necessary. The incumbent will stay abreast of digital technologies and supervise the Email Marketing Specialist. The incumbent should have experience in advertising on major social media platforms, Google and possess extensive knowledge of Google Analytics. Salesforce and Marketing Cloud experience is preferred.
A bachelor’s degree in marketing, advertising, or a related field. Relevant education and experience may be substituted so Bachelors’s with 6 years of experience or Masters’s with 2 years of experience. Google Analytics certification is preferred. Experience within the setting of a University/college environment is preferred. Google Analytics certification is preferred.
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