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Webcast
Making the Business Case: Understanding the Costs and Financial Benefits of Green Building
Wednesday, January 17, 2007
1:00 PM–2:30 PM Eastern Standard Time
Noon–1:30 PM Central Standard Time
11:00 AM–12:30 PM Mountain Standard Time
10:00 AM–11:30 AM Pacific Standard Time
Overview
New research and practical experience about the overall costs and financial benefits of "green" or "sustainable" building is changing the perception that building green is considerably
more expensive and perhaps not worth the extra cost.
Now, introducing green building practice into the planning, programming, design, construction, and operation of higher education facilities not only demonstrates stewardship of the
environment and promotion of a healthier indoor environment—it's good business sense and a financial investment.
Research consistently shows the correlation between the benefits of a comfortable environment and worker productivity, retention, and health. Many additional benefits are easy to measure,
such as energy and water savings, recycled content, and improvements in the quality of the indoor environment.
A comprehensive analysis of the financial ramifications and benefits of sustainable design in facilities, The Costs and Benefits of Green Buildings, found that the upfront investment of
about two percent of construction typically yielded lifecycle savings of over 10 times the original investment. Case studies show that high performance buildings can be delivered with
little or no impact on capital costs.
The sustainability experts on this webcast will help you better understand the financial ramifications of the decision to build environmentally sensitive buildings. These discussions should
be part of your good, integrated planning process. There will be plenty of time for questions and conversation with the presenters.
Discussion Points
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The broad consideration of the campus sustainability movement—it's a tidal wave!
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New information on the costs and benefits of green building.
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Alternative models for proposing sustainable building on campus.
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Ensuring your campus does not fall behind-the risks of NOT going green.
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Making the business case and driving the process for better outcomes.
Who Should Attend?
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Typical job titles: administrators, architects, business officers, campus planners, consultants, facilities director or manager, or sustainability director or manager.
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Professionals responsible for campus procurement, program planners, and others who are responsible for facilities, construction, interior design, or sustainability and campus planning.
How to Participate
To participate in this program, you will need two components: (1) a telephone with speakerphone capability for the audio and (2) a computer with internet access to access the
presenter's PowerPoint presentation. One low fee purchases a single link to the broadcast. A data projector and sound amplification can be used to share the presentation to a larger
group under that single connection.
After you register, you will be forwarded instructions on how to join the webcast several days before the broadcast. Watch for an email titled, "Seminar Materials." It will contain information
about how to test your computer in advance and how to dial in to the audio for the program. It will also give you a link where you can print out a PDF of supportive materials for the program.
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Fees
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US SCUP, APPA, and NACUBO members
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$185
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US non-members
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$240
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Register Now!
Learn more about SCUP membership
If you are unable to attend the live broadcast, you can purchase a CD from the program. The CD is an entire archive of the live
90-minute program, with the PowerPoint synced with the audio from the program, and the audience interaction. CD's are usually delivered within two weeks following the live program.
Order the CD
Moderator
Leith Sharp
is the founder and director of the Harvard Green Campus Initiative (HGCI), an interfaculty program dedicated to the integration of campus environmental sustainability
throughout Harvard University, since 2000. The HGCI uses a cost-effective business model to enhance Harvard's 'learning organization' capacities and to propagate the utilization of
the campus as a living laboratory for research, development, and implementation of methods and approaches to achieve campus environmental sustainability.
Sharp also instructs a course offered through the Harvard Extension School, "Sustainability—The Challenge of Changing Our Institutions." Visit
www.greencampus.harvard.edu.
She has worked with universities for over 12 years, in both Australia and the US, to achieve organizational change in the pursuit of campus environmental sustainability.
A LEED-accredited professional, Sharp has won numerous awards, including 1998 Young Australian of the Year; a Churchill Fellowship in 1999 to research best practice in greening
universities throughout Europe and the US, and most outstanding paper published in the International Journal of Sustainability in Higher Education in 2002.
Sharp has a bachelor of environmental engineering from the University of New South Wales, Australia, and a Masters of Education in human development and psychology from Harvard University.
Panelists
Greg Kats
is managing principal at Capital E and a leading expert on clean energy technologies and high-performance buildings.
Kats served for four years as the director of financing for the $1.1 billion dollar Department of Education's Office of Energy Efficiency and Renewable Energy—the largest clean
technology R&D and deployment program in the United States.
He initiated and managed the development of innovative financing initiatives to support clean-energy projects, including a national green power insurance/financing initiative that
the Financial Times described as "remarkably high leverage."
He co-founded, managed, and served as chair of the International Performance Measurement & Verification Protocol (www.ipmvp.org), which has
involved hundreds of corporations, financial, and energy-related institutions.
He served on the US Energy Secretary's Privatization Task Force and is co-chair of the Finance Committee of the American Council for Renewable Energy
(www.americanrenewables.org). He also serves as chair of the Energy and Atmosphere part of LEED, the national standard for green
building design and certification.
A Certified Energy Manager (Association of Energy Engineers), Kats serves as a technical advisor to SRP, a large utility, on their $30 million investment in renewable energy technologies.
Kats earned an MBA from the Graduate School of Business at Stanford University and, concurrently, an MPA from Princeton University on a Woodrow Wilson Fellowship.
He has published numerous articles and book chapters on energy, resource, and finance issues, including the report,
"The Costs and Financial Benefits of Green Buildings."
A new study, sponsored by US Green Building Council and others, has just been published. Read more about it at
www.greenbiz.com.
Jerry Yudelson
is principal of Yudelson Associates, a firm which provides guidance on creating, developing, designing and marketing green building projects and green products, with a focus on market
entry strategies.
A LEED-accredited professional, he has trained more than 2,500 people in the rating system.
Yudelson has more than 25 years of technical and business experience with renewable energy systems, green building design, and environmental planning
At Yudelson Associates, he facilitates "ecocharrettes" and green-building visioning sessions for clients.
As sustainability director for a large regional engineering firm for five years, Yudelson assisted project teams with sustainable design and consulting services for commercial
and institutional building projects, with a special focus on commercial offices, higher education, housing, and public facilities.
A former national board member of the US Green Building Council (USGBC), he chaired the Steering Committee for the council's annual Greenbuild conference in 2004, 2005, and 2006.
His work was recognized in 2004 by the Northwest Energy Efficiency Alliance as "Green Building Advocate" of the year. He also was named as one of the top 25 Green Building Leaders
in the Northwest by Sustainable Industries Journal in the same year.
In 2000, Yudelson co-founded the Green Building Services consulting unit of Portland General Electric.
He is a registered professional engineer with an MBA (highest honors) from the University of Oregon.
AIA Members and Continuing Education Opportunity
SCUP is a registered provider of continuing education units for the American Institute of Architects (AIA). If you are eligible to earn continuing education units from AIA, sign the
AIA report form that will be sent to each listening site in advance of the program and fax it back to the SCUP office. SCUP will submit completed session forms to AIA for you. This
webcast offers one and one-half (1½) hours of continuing education units and is Health, Safety, Welfare (HSW) eligible. Anyone attending the live broadcast may request a certificate as a record of his or her attendance.
Questions
Technical, registration, and billing questions:
KRM Information Services
at 800.775.7654 or custserv@krm.com
Membership status or non-technical:
Morgan Willis at 734.998.6690 or
morgan.willis@scup.org.
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