Conference Proceedings

Monday, March 25, 2013, 5:30 PM–6:45 PM
(PL001) Beyond 2020 - Higher Education & the Future
Presented by: Glen Hiemstra, Futurist Speaker, Futurist.com
Glen Hiemstra, internationally respected expert on future trends, long-range planning and creating the preferred future, will explore future trends as they impact the future of education. Demography, technology, society, economics, sustainability are but a few of the domains in which change is occurring, with implications for higher education. Although the Academy has been historically resilient, future challenges are very great. Education tomorrow will likely not resemble education today in a variety of ways. Technology is revolutionizing the way we teach and learn, presenting us with an unprecedented number of options. What is coming, what must be done? By imagining the preferred future of education, can we leave the future behind and achieve greater success in the present?

Tuesday, March 26, 2013, 8:30 AM–9:30 AM
(CN009) CANCELED Designing for Innovation: Two Case Studies
Presented by: Barbara A. Maloney, Partner, BMS Design Group
Research campuses put great emphasis on successful collaboration and innovation. What is the relationship between collaboration / innovation and identity and image? What do highly successful private sector campuses have to teach us? What about our cities' emerging innovation districts? This session will present two world-class university research campuses that are grappling with these issues.

Tuesday, March 26, 2013, 8:30 AM–9:30 AM
(CN016) Designing Online Environments that Evoke the Campus as Place
Presented by: John Delacruz, Assistant Professor, San Jose State University; Sheri Wills, ACE Fellow 2012-2013, Cooper Union for the Advancement of Science and Art
In this session, two designer/educators explore what makes some spaces more conducive to creativity, collaboration, and productivity than others—what makes a campus a place? We then utilize what we learn to inform the design of online places, creating online learning environments that reflect the unique sense of campus as place. An online environment that embodies the experience of an authentic space can be utilized as a powerful connection for students when studying abroad or otherwise off-site, as well as for interacting with alumni.

Tuesday, March 26, 2013, 8:30 AM–9:30 AM
(CN002) Ecology and Place Making: Drawing Identities From an Environmental Context
Presented by: Andrew Herdeg, Partner, Lake|Flato; Edmundo Soltero, Assistant Vice President & University Architect, Arizona State University; Christy Ten Eyck, President, Ten Eyck Landscape Architecture
Two recent campus transformation projects at University of Texas at El Paso and Arizona State University Polytechnic demonstrate how an ecologically based design approach can shape campus identity and place making. These two universities chose to transform their campuses by responding to their desert and cultural contexts. These planning and design strategies resulted in two unique identities that both attract students and distinguish themselves from their peers while promoting sustainable environments, cost-effective landscapes, and lower maintenance costs.

Tuesday, March 26, 2013, 8:30 AM–9:30 AM
(CN068) Fifth Wheel: Metropolitan State University of Denver (MSU of Denver) Student Success Building

Opened in March of 2012, "Community" and "Place Making" were key throughout the design and construction process for the Metro State Student Success Building.  The home for Metro State's Enrollment Services, First Year Success, and Student Academic Success departments, RNL and the University worked to create areas of collaboration for students and staff alike through a more open and flexible work and teaching environment.

Tuesday, March 26, 2013, 8:30 AM–9:30 AM
(CN028) Gateway to Campus Immersion: One-Stop Enrollment Services
Presented by: Gary Eberhard, Architectural Project Manager, Maricopa County Community College District; Daniel R. Herbst, Dean of Student Affairs, Chandler/Gilbert Community College; James Kalvelage, Principal, Opsis Architecture; Doug McCarthy, Director of College Facilities, Planning & Development, Phoenix College
The presentation will demonstrate the evolution of the one-stop enrollment services model and how it is applied at two Maricopa Community College campuses in Phoenix, Arizona. The one-stop model is combined with public outreach programs to define iconic gateway buildings based on place making and campus immersion. The session will compare both projects and illustrate different strategies that support distinct campus cultures and demographics, create operational efficiencies with adaptability, embrace media and technology with human touch, and incorporate processes to work collaboratively.

Tuesday, March 26, 2013, 9:45 AM–10:45 AM
(CN004) Creative Strategies for Connecting People, Needs, and Space
Presented by: Janice E. Fournier, Research Scientist, University of Washington Information Technology, University of Washington-Seattle Campus; Jill K. Morelli, Director of Facilities, University of Washington-Seattle Campus
Often what makes a place "perfect" in the eyes of users is the way it meets their needs. At the University of Washington, two creative strategies for addressing space needs have yielded great satisfaction among users: first, a project that made creative use of "found" space to create coveted study spots and highly flexible classrooms in the School of Medicine; second, the development of a mobile application to help students find study spaces across campus that meet specific criteria.

Tuesday, March 26, 2013, 9:45 AM–10:45 AM
(CN069) Fifth Wheel: Auraria Historic Walking Tour

The Auraria campus was created as an urban renewal project. Several historical facilities were saved and repurposed as part of the campus. The tour will visit a block of houses, converted to campus offices, retained in place to serve as a memory of what elements of the neighborhood looked like, a campus events facility that previously was a parish church, a campus art gallery that previously served as a chapel and artist's studio, and an exploration of the Tivoli student center which previously was a brewery.

Tuesday, March 26, 2013, 9:45 AM–10:45 AM
(CN006) From Containment to Collaboration: Creating a New Campus Identity
Presented by: John H. Gormley, University Architect & Director of Planning, Design & Construction, California State University-Channel Islands; Adam A. Gross, Principal, Ayers Saint Gross; Dana Perzynski, Associate, Ayers Saint Gross
This session will explore the challenges of transforming the former California State Hospital into a 21st century campus of interdisciplinary education during the establishment and development of California State University Channel Islands, the newest campus in the California State University system. The university is adapting the historic structures designed to isolate and encapsulate into open, collaborative environments that promote integrative learning. Discussion will focus on the place making process, highlighting the balancing act between preserving historic integrity and advancing institutional goals.

Tuesday, March 26, 2013, 9:45 AM–10:45 AM
(CN027) Transforming Suburban to Urban: The Evolution of Denver's Auraria Campus
Presented by: Jill Jennings Golich, Campus Planner, Office of the Executive Vice President for Administration, Auraria Higher Education Center; Michael Johnson, Urban Designer, SmithGroupJJR; Barb Weiske, Executive Vice President, Administration, Auraria Higher Education Center
Created in the 1970s as a education warehouse for three institutions in downtown Denver, the Auraria Campus lacked identity and sense of place. In 2007, the community embraced a radical concept to create institutional neighborhoods, further expanded in 2012 with an updated master plan and strategic implementation plan that provided place making visions for the campus. This session will discuss how identity is being fostered and student spaces created to transform what was suburban into a vibrant urban campus.

Tuesday, March 26, 2013, 9:45 AM–10:45 AM
(CN035) Transforming the Campus Through Powerful Places: UBC's Mixed-Use Commons
Presented by: Catherine Alkenbrack, Special Projects Advisor, Office of Vice President Academic + Provost/Associate Director, Facilities Planning, University of British Columbia; Lisa Joanne Colby, Director, Policy Planning, Campus & Community Planning, University of British Columbia; Andrew Parr, Managing Director, Student Housing & Hospitality Services, University of British Columbia
When University of British Columbia (UBC) updated the Vancouver Campus Plan, one of the key challenges was how to bring vibrancy and life to the academic campus core 24 hours a day. UBC developed the idea of the commons, which combine student housing with academic spaces, cafes, childcare, recreational facilities, and spaces for commuter students. The session will explore the process of developing the first commons, from the key role they serve in transforming the campus core to how to integrate operational and academic planning.

Tuesday, March 26, 2013, 11:00 AM–12:00 PM
(CN070) Fifth Wheel: Metropolitan State University of Denver (MSU Denver) Hospitality Learning Center

The Marriott SpringHill Suites and Metropolitan State University of Denver (MSU Denver) Hospitality Learning Center represents a unique public private partnership that combines academic learning environments with the real world experience of a 150-room privately managed hotel. The facility opened in August 2012 and is the first such joint venture on the Auraria Campus. The tour will be lead by those that advanced that worked to make the idea a reality.  You will see the academic spaces and some of the hotel spaces to learn how the project is advancing the goals of MSU Denver as well as reaching out to downtown.

Tuesday, March 26, 2013, 11:00 AM–12:00 PM
(CN055) Place Transforms the Learning Environment at Community College of Denver
Presented by: Bernice Harris, Provost / Chief Academic Officer, Community College of Denver; Leslie McClellon, Vice President of Student Affairs, Community College of Denver; Michael Tingley, Principal, BOORA Architects
What type of environment is needed to create lifelong self-learners and foster a collegiate community from the ground up? With their first-ever capital project, the Community College of Denver is using place making to not only transform their Auraria campus, but to transform the way they deliver education and student services. Learn how CCD's new Confluence Building is serving their diverse student body and changing student perceptions and engagement with the educational experience.

Tuesday, March 26, 2013, 11:00 AM–12:00 PM
(CN060) Public Becomes Private: Design Delivery at the University of California
Presented by: Edward Denton, Vice Chancellor, Facilities Services, University of California-Berkeley; Jennifer K. Devlin-Herbert, Principal, EHDD; Marc Fisher, Senior Associate Vice Chancellor, Administrative Services & Campus Architect, University of California-Santa Barbara; Frank Zwart, Campus Architect Emeritus, University of California-Santa Cruz
This panel discussion explores the evolution of the University of California (UC) system in the 21st century from the standpoints of design, architecture ,and project delivery. Campus architects Marc Fisher (UC Santa Barbara), Frank Zwart (UC Santa Cruz, retired), Clayton Halliday (UC Davis), and Edward Denton (UC Berkeley) will discuss the changing pedagogy and the creative ways in which UC campuses are responding and innovating around the "delivery of design," including sustainable practices, programs, and policies.

Tuesday, March 26, 2013, 11:00 AM–12:00 PM
(CN038) Realizing Continuity of Time and Place Through Repurposing Historic Buildings
Presented by: Aaron Hyland, Principal, Architectural Resources Group; David J. Neuman, Architect for the University, The University of Virginia; Bradley Smith, Sr. Project Manager, Architect, LEED AP BD+C, California Institute of Technology
Historic buildings and settings are significant contributors to an institution's image and sense of place. This session explores how two new programs leverage place making with the legacy of their institutions. The California Institute of Technology created the new Ronald and Maxine Linde Center for Global Environmental Science in an historic lab building, bringing together various groups located in different schools across campus. At the University of Virginia (UVA), located in the heart of the grounds near Thomas Jefferson’s historic Lawn, The Batten School of Leadership and Public Policy is UVA’s first new school since 1955 and chose to be located in a 110-year-old McKim, Mead, and White structure.

Tuesday, March 26, 2013, 11:00 AM–12:00 PM
(CN008) The Intersection of Campus and City—UW’s West Campus
Presented by: Rebecca G. Barnes, University Architect & Assistant Vice Provost for Campus Planning, University of Washington-Seattle Campus; Robert Lubin, Associate Director, Facilities & Capital Planning, Housing & Food Services, University of Washington; Anne Schopf, Director of Design, Mahlum Architects
From vision through implementation, this session will examine the success of how a strong, yet loose oversight structure was leveraged to transform an edge district into a vibrant, mixed-use urban campus precinct. The University of Washington’s approach to planning provides a replicable model for institutions looking to develop new paradigms outside of the traditional campus. Learn how the process was translated into a 1,650-student, 4 block, mixed-use residential community, the first of four phases of the West Campus expansion.

Tuesday, March 26, 2013, 12:15 PM–2:00 PM
(PL002) American Higher Education in the New Normal
Presented by: David Longanecker, Executive Director, Western Interstate Commission for Higher Education

Same old, same old no more: Rapid and substantial changes in global competitiveness, demographics, economics, and demands for accountability have created a new normal in higher education that is driving change in both the ways in which we do business and in the ways in which major stakeholders in our enterprise (students, employers, and policy makers) engage with the higher education community. This session will lay out the context for change and describe some of the market and public policy responses that are reshaping American higher education as we know it.

Tuesday, March 26, 2013, 2:15 PM–3:15 PM
(CN010) Building Campus Identity and Vision Through Strategic Planning and Implementation
Presented by: Susan Hippensteele, Professor & Strategic Planning Coordinator, Office of the Chancellor, University of Hawaii at Manoa
This interactive session introduces an innovative stakeholder-driven process developed at the University of Hawaii at Manoa (UHM) for strategic plan development and implementation. The current UHM strategic plan is in its second year of implementation; campus stakeholders have designed ambitious initiatives to ensure the campus realizes the vision of the plan and meets benchmarks for all 30 progress indicators. This stakeholder-engaged implementation process renders the UHM strategic plan a uniquely "living" and visionary planning document.

Tuesday, March 26, 2013, 2:15 PM–3:15 PM
(CN051) Campus Places at the Edge of Town
Presented by: Frank L. Fuller, Principal, Field Paoli ; Beth Piatnitza, Associate Director, Physical & Environmental Planning, University of California-Berkeley
Campuses have very different relationships with the towns and cities in which they reside. Spatially, the places created at the edge of town and campus can be the most invigorating, have the best meeting and gathering spots, and form dynamic gateways to campuses. Benefits from the places can be mutual to campus and town, as can challenges. This session will use examples from Berkeley, California and multiple university towns in China to discuss place making at the campus edges.

Tuesday, March 26, 2013, 2:15 PM–3:15 PM
(CN071) Fifth Wheel: Auraria Library

The Auraria Library is undergoing a transformation to bring a 1970s building up to the standards needed for today's library facilities. Originally meant to be demolished and a new facility built, Library staff and campus planners came together to devise a plan to better use the existing facility. Designed by Helmut Jahn while at C.F. Murphy and Associates, to be an open warehouse for books, the building was divided up over the years and a lack of furniture meant students were sitting on the floor. Come see how the building is being brought back to life to create spaces needed for student study and interaction as funds are available, but based on a holistic vision to create a library to meet both the needs of today and the future.

Tuesday, March 26, 2013, 2:15 PM–3:15 PM
(CN022) Reviving a Campus Master Plan One Building at a Time
Presented by: Walter Banziger, Director, Facilities Planning, Design & Construction, Montana State University; Timothy R. Eddy, Principal, Hennebery Eddy Architects, Inc.
When located in the middle of an amazing place, how much more place making is required? A land grant institution established in 1893, Montana State University's (MSU) first master plan was developed in 1917. Over the years, less-than-rigorous adherence to that plan resulted in a campus of undefined edges, leaky public spaces, and eclectic architectural expression. The new College of Business at MSU presented an opportunity to support the new master plan by investigating its role in the campus context.

Tuesday, March 26, 2013, 2:15 PM–3:15 PM
(CN025) Transforming Urban Identity Through Living/Learning
Presented by: Michael Pyatok, Principal, Pyatok Architects, Inc.; Brett Rowlett, Director of Governmental & Community Relations, Lane Community College; Jon Wiener, Principal, SRG Partnership Inc.
The Downtown Center project illustrates how Lane Community College dramatically improved its accessibility and presence in downtown Eugene Oregon, five miles away from its main campus. By including student housing, it helped increase student retention and success, while it also captured more of the lucrative foreign student market. The convergence of strategic planning, location, program, and architecture were all critical to place making, ensuring that the new campus was a memorable and engaging community resource, providing a strong identity for the college.

Tuesday, March 26, 2013, 3:30 PM–4:30 PM
(CN067) Creating a Campus in Denver's Historic Core
Presented by: Daniel K. Paulien, President, Paulien & Associates, Inc.
This session will give a history of the development of the Auraria Campus. In the 1960s, three separate public higher education institutions were either established or increasing their service to the Denver community and looking for separate campus locations. Instead, the state coordinating board director came up with the concept of the three colleges sharing a site—the Auraria Campus. This session will share how urban renewal financing was secured, how a highly shared campus was created, and how it sparked international interest during its development. Within the last five years, the campus planning approach has changed to a neighborhood concept where each institution is developing its facilities with certain centralized, shared services for the entire campus.

Tuesday, March 26, 2013, 3:30 PM–4:30 PM
(CN013) Creating a Place for Introductory Mathematics
Presented by: Sean P. Clerkin, Principal, Clerkin & Clerkin Architects; Diane S. Stephens, Associate Vice President, Academic Resources and Planning, California State University-Northridge
This presentation describes the planning process undertaken at a large, regional comprehensive university to create a space within existing buildings aimed at improving student success in introductory mathematics. It demonstrates the need for integrated planning grounded in academic priorities and student success models and choices about investment in place making. (Note: this presentation is based on a planning story included in Planning in Higher Education, October-December 2012)

Tuesday, March 26, 2013, 3:30 PM–4:30 PM
(CN065) Integrating Sustainability Across Sites and Programs: Creating a New Campus
Presented by: Esther L. Barazzone, President, Chatham University; Sandra Mendler, Principal, Mithun
This session describes challenges and opportunities inherent in creating a new campus for a 160-year-old institution. Chatham University's new Eden Hall Campus and School of Sustainability and the Environment (SSE)—envisioned as a unique experiential learning environment for 1200 residential students—will complete its first phase in 2013. The university president and design team will discuss campus planning and facility design integrated with curriculum, faculty and student recruitment, stakeholder engagement, fundraising strategies, and joint programming to enrich the larger university experience.

Tuesday, March 26, 2013, 3:30 PM–4:30 PM
(CN045) Topsy-Turvy: How College Dialogue Leads to Creating an Engaging Place
Presented by: Mani Ardalan Farhadi, Associate, Master Planning & Programming, Steinberg Architects; Brigitte Williams, Director of Design, Steinberg Architects
Is your campus community having an interactive dialogue about its philosophy? Are you looking to transform your educational initiatives into a facilities roadmap for the future? Ideas can bring about renewal when input is gathered in a collaborative nature. On a 50-year old site with a strong architectural vocabulary, the planning process that unfolded involved all levels of participation from the community college, leading to a unique place-making solution based on the campus culture.

Tuesday, March 26, 2013, 4:45 PM–5:45 PM
(CN072) Fifth Wheel: Community College of Denver Confluence Building (Student Learning and Engagement Building)

Tour the Community College of Denver’s new, nearly complete Confluence Building, as well as the in progress renovation of the Cherry Creek Building. Together these buildings will provide a completely new educational environment incorporating student services, modern classrooms, tutoring and testing centers, as well as a variety of interior and exterior informal learning and social spaces that capitalize on the special qualities of this site. The tour will focus on how the two buildings will foster a distinct identity and facilitate CCD’s goals for student engagement and success.

Wednesday, March 27, 2013, 8:15 AM–9:15 AM
(CN012) CANCELED "Sense-Making" as a Key Skill of Academic Planners
Presented by: Kendra Jeffcoat, Assistant Professor, San Diego State University
As students and staff complete their academic work in multiple physical and psychological "places," each "location" should be meaningfully linked to the mission of their academic work. Academic literature confirms that leaders, especially strategic planners, need to help colleagues make sense of environmental changes. Participants will describe the "places" of one of their programs and how, as leaders, they help colleagues make sense of the "places" of program elements. Two San Diego State University programs will be used as examples.

Wednesday, March 27, 2013, 8:15 AM–9:15 AM
(CN030) Convergence: Creating High Performance Research and Learning Environments for Interdisciplinary Science
Presented by: Clayton L. Halliday, Assistant Vice Chancellor & Campus Architect, University of California-Davis; Linda Rock, Vice Dean of Administration, University of Southern California; Paul Woolford, Senior Vice President | Director of Design , HOK
University of Southern California and University of California-Davis are creating high performing research and learning environments for interdisciplinary science. The panel will share strategies for planning that address: global changes in educational paradigms; local influence of cultural, scientific, financial, and human resources; and innovative administrative and organizational approaches. We will engage participants in an exercise wherein participants break into small groups to address selected institutional challenges; each group will examine opportunities and impediments to solving the problem, concluding with group dialog of lessons learned.

Wednesday, March 27, 2013, 8:15 AM–9:15 AM
(CN011) Inclusive Growth: The Building Blocks of Great Places
Presented by: Michele Reeves, Principal, Civilis Consultants
Districts that house large institutions, such as colleges or universities, have unique challenges in creating cohesive identities that mesh the institution with surrounding residential, commercial, and mixed-use neighborhoods. In this session, we will present tools for creating an integrated identity-framework and show how to utilize that framework to implement the building blocks of great placemaking. Our approach will include myriad real-world case studies and will consider placemaking from the perspective of the surrounding community.

Wednesday, March 27, 2013, 8:15 AM–9:15 AM
(CN003) Magnetism and the Sciences—Activity, Attraction, and Place Making
Presented by: Richard W. Whealan, Principal, The Miller|Hull Partnership; Tad Wisenor, Director, Campaign Planning, Whitworth University
Our session will explore the success of initial project goals for student interaction and departmental identity with patterns of use, observations, and feedback from students and faculty at Whitworth University's Robinson Science Hall. The presentation will focus on the places created within and around academic space to enhance the curriculum, encourage human interaction, and offer unique experiences. With audience participation, we'll discuss strategies for successful place making, including identity, experiential variety, contribution, and memory, and share findings from our case study project.

Wednesday, March 27, 2013, 9:30 AM–10:30 AM
(CN050) Beyond the Buzz—Critical Perspectives on Place Making
Presented by: Rebecca G. Barnes, University Architect & Assistant Vice Provost for Campus Planning, University of Washington-Seattle Campus; Shelby Neal, Student, University of Washington; George Shaw, Partner, LMN Architects
Explore the essence of place making from three different perspectives: the University of Washington campus planning process; the life of an undergraduate business school student; and that of an architectural practice focused on design in the public realm. This session will examine the social dynamics that underlie modern education programs and multi-layered campus communities, employing a case study of the American Institute of Architects–Committee on Architecture for Education (AIA-CAE) award-winning Foster School of Business to specifically assess relationships between physical space, educational paradigms, and institutional culture.

Wednesday, March 27, 2013, 9:30 AM–10:30 AM
(CN018) Creating a Strategic Identity, Place, and Culture for the Arts
Presented by: Patrick J. Hyland, Architect, Westlake Reed Leskosky; Gordon E. Turow, Director, Campus Planning & Design, The Pennsylvania State University; Paul Westlake, Managine Principal, Westlake Reed Leskosky
The arts offer inherently unique opportunities to engender vitality, dynamism, place, and culture on academic campuses and within their communities. Yet too often, the arts are hidden and scattered within existing facilities and precincts, hindering the creation of a memorable presence and identity. This presentation offers the multiple perspectives of Pennsylvania State University, The Ohio State University, and Oberlin College in executing master plans addressing specific needs and economic and operational effectiveness while pursuing common goals of establishing and reinforcing identity for the arts.

Wednesday, March 27, 2013, 9:30 AM–10:30 AM
(CN021) New Place - New Space
Presented by: Gregory Hill, Vice Chancellor & President, University of the Sunshine Coast
The University of the Sunshine Coast (USC) integrated a new campus with a rapidly developing region. The history and issues faced in the development of USC and its campus and the consistent approach to its built form has proven successful in integrating the university with its wider community. In this session, particular emphasis is placed on the regional community's commitment to the environment and sustainability, and the role of the university in providing leadership in this area.

Wednesday, March 27, 2013, 9:30 AM–10:30 AM
(CN061) The Great Green Place: Sustainable Placemaking Through Context-Sensitive Urban Design
Presented by: Richard A. Cummings, Principal Planner, Physical Planning, Design & Construction, University of California-Merced; Thomas E. Lollini, Associate Vice Chancellor & Campus Architect, Physical Planning, Design & Construction, University of California-Merced
The University of California, Merced (UC Merced) is the UC system's youngest campus. Since its 2002 groundbreaking on an 815-acre rural greenfield site in California's San Joaquin Valley, the university has established an identity for a new campus built on sustainability, and laid a memorable foundation that will engage students and faculty for generations. This session focuses on the evolution and implementation of UC Merced's 2011 SCUP Honor Award-winning place making and urban design strategies.

Wednesday, March 27, 2013, 10:45 AM–11:45 AM
(CN019) Creating a Home and a Front Door for the School of Medicine
Presented by: Margaret B. Saunders, Program Planner, Stanford University; Christopher Shay, Director, Facilities & Capital Planning, Stanford University
When the plan was developed to design a "front door" to the School of Medicine at Stanford University, no one expected to create also create a "home" for the larger community. By permeating the "front door" and a quad with elements that reflect the voices of current and past occupants, their discoveries, and their dreams for the future in a sub-project titled the Medical Narrative, the design team built an important place for the school community to meet, creating new memories and sharing old ones. The Medical Narrative has become the focus and facilitor of many of those interactions.

Wednesday, March 27, 2013, 10:45 AM–11:45 AM
(CN062) Creating Experiences in Virtual and Physical Spaces That Build Pride
Presented by: Elizabeth L. Tutelman, Senior Vice Provost for Strategic Initiatives and Communications, Temple University
Home to over 75 institutions, the Philadelphia region is among the most competitive higher education markets in the nation. Temple University—once a commuter school, now a residential campus—faces the challenge of developing a brand strategy "in the sea of sameness" that capitalizes on its institutional distinctiveness. Leveraging resources, using the community to create content, and engaging the campus as a media channel, the university experience moves from passive to active, from transactional to transformational.

Wednesday, March 27, 2013, 10:45 AM–11:45 AM
(CN015) Location-Dependent Academic Planning: Challenges Implementing Off-Campus Academic Programs
Presented by: Glen T. Winans, Assistant Dean & Chief of Staff -- Baskin School of Engineering, University of California-Santa Cruz
This session describes the on-going academic planning process by the Baskin School of Engineering at University of California-Santa Cruz to implement off-campus graduate degree programs in the Silicon Valley. Challenges included adjusting program plans in response to changing conditions, accommodating resistance within the academic senate and campus administration, overcoming changes in leadership, identifying a suitable location in Silicon Valley, understanding the unique characteristics of market demand, building necessary partnerships, and determining a blend of resources to allow potential program success.

Wednesday, March 27, 2013, 10:45 AM–11:45 AM
(CN024) Republic Space: Judicial Interpretations of Campus Places as Public Fora
Presented by: Robert Wonnett, Educational Consultant, APEX - Aligning Partnerships for Educational Exchanges
Across the United States, federal courts interpret campus places as public fora to resolve campus speech disputes. The Auraria Higher Education Center campus and the Mason v. Wolf case is examined to illustrate how the judicial interpretation of campus place as a public forum is influenced by the space management, place making, and place characteristics on higher education campuses. A typology of campus places and federal cases is presented to provide visual representations of how campus places are judicially interpreted as public fora to create republic spaces.

Wednesday, March 27, 2013, 12:00 PM–2:00 PM
(PL003) Closing Lunch and Plenary Session
Presented by: Frank Rukavina, Director of Sustainability, National Renewable Energy Laboratory