Archived Webcast - CD now available:Campus Landscaping: Impact on Recruitment and RetentionBack by popular demand! Original Broadcast: Wednesday, January 28, 2009 62%* of high school seniors made their choice of institution on the basis of the appearance of the campus buildings and grounds. Most of them made that decision within the first 15 minutes of arriving on your campus. The landscape is continually sending messages to students, faculty, and staff; is yours saying what you want it to? The built environments of our colleges and universities – both the architecture and the landscape – have affective powers that come to bear in the recruitment and retention of students, faculty, and staff. The campus environment is continually sending symbolic as well as functional messages but we often don’t realize that the message received is not the intended one. In looking specifically at the role campus environments play in student recruitment and retention, this intriguing webcast pulls together current research on social forces and cultural trends in arenas as diverse as retail anthropology, crime prevention theory, marketing and packaging, trading up and “masstige”, experiential economics, demographics, and the “aesthetic imperative.” Participants will come away with fresh eyes to see not only their own campus but also the role those environments play in student recruitment and retention.
*"The 62% figure is from Ernest Boyer's book "College: The Undergraduate Experience In America". Harper & Row, 1987. Boyer goes on to say that the most important person in recruiting new students may not be the VP for admissions, but the grounds superintendent. Some might argue that it is out–dated data, but similar findings were established in another survey, and in my own surveys last spring of high school students, which indicated that appearance influenced over 80% of potential students." Phil Waite
Discussion Points: Who Should Attend?This webcast is aimed at: college and university administrators, admissions officers, managers in student recruitment and retention, campus planners, university architects and landscape architects, facilities management personnel, university marketers, and anyone who cares about the appearance of campus. There will be time for questions during the program, and you will be able to ask them via text or phone. Moderator:
In 1989, Bill Flynn co-founded the firm of Saucier + Flynn, Landscape Architects. Formerly, he worked in the Office of Meade Palmer, Landscape Architect in Warrenton, VA. Flynn’s passion is campus planning and design. Recent projects include the development of the Landscape Master Plan for the University of New Hampshire (in collaboration with Ayers, Saint Gross, Architects & Planners) the Landscape Master Plan for Johnson State College (in collaboration with JMZ Architects & Planners), and the Landscape Master Plan and the Landscape Design Guidelines and Standards for Dartmouth College. He also prepared a report detailing the evolution of the Dartmouth campus from its inception in 1770 to the turn of the twenty-first century. Flynn is an active member in the Society for College and University Planning (SCUP) and currently serves on the North Atlantic Regional Council. Flynn served on SCUP’s Membership Committee from 1999 to 2008, serving as Chair from 2006 – 2008. Flynn received a Bachelor of Science in Ornamental Horticulture from the University of Connecticut and a Masters in Landscape Architecture from the University of Virginia. He is a member of the American Society of Landscape Architects.Presenter:
While at Idaho, he created a formalized process for project planning and architectural programming to ensure coordination between program needs, institutional strategic plan, academic plan, capital budgets & strategy, and the Long Range Campus Development Plan. This planning process resulted in documents called Project Planning Guides ("PPGs") for all major capital projects on campus. He was responsible to lead the planning process and prepare Project Planning Guides for nearly $100 million in major capital projects over a six-year period. Two of those facilities, the Idaho Commons—a new student center/classroom facility in the core of campus—and the UI Student Recreation Center, have won architectural awards. As a faculty member, he teaches courses in landscape architectural design, construction, and graphic communication. He frequently mentors graduate students in landscape architecture, horticulture, and architecture. His current research is directed at the affective power of place and how the landscape of campus affects student recruitment, retention, and learning performance. An active member of the Society for College and University Planning (SCUP), he has published numerous articles, book chapters, and a book on subjects related to campus planning. His book, “The Non-Architect’s Guide to Major Capital Projects” was published by SCUP in 2005. As a gifted communicator, he is a frequent speaker at seminars and workshops for SCUP and other organizations. He has degrees in both landscape architecture and architecture, and is a licensed landscape architect. Archived Program?An archived CD from the program, or on-demand option (available on the Web) includes a complete recording of the audio and visual portions of the event, including handout materials. Please allow up to two business days following the event for editing for the on-demand option.Archived CD-Rom of entire program, or on-demand option: $195 USD To purchase the archived CD, click here: http://online.krm.com/iebms/reg/reg_p1_form.aspx?oc=10&ct=0012420P&eventid=14837 Questions? Please contact Kathleen Benton, or call 734.998.6966.
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William P. Flynn is Principal at Saucier + Flynn Landscape Architects.
Phillip Waite is an associate professor in Landscape Architecture at Washington State University. Prior to joining the faculty ranks at WSU in 2000, he served for 14 years as the assistant director of capital planning and capital budgets, campus planner, and campus landscape architect at the University of Idaho.