What They Say

"The SCUP professional development workshops and presentations provide an invaluable opportunity to consider the future and manage real-world problems within my organization."
- SCUP–47 Attendee

SCUP's 48th Annual, International Conference

Workshops

How do I sign up? Workshops are listed as an option on the conference registration form. If you are registering online, you will need to begin checkout before you can add a workshop.
Not attending the conference? You can still take a workshop! Click the register button and "Proceed to Checkout." There's a workshop-only option.
I already registered–how do I add a workshop? Log into My SCUP and click "My Transactions" to edit your registration.
Questions? Contact registration@scup.org or call 734.764.2007.

Friday

Friday, July 26, 2013, 8:00 AM–5:00 PM in Room 31C

Step II: Focused Knowledge for Integrated Planning Processes (2-day workshop)

Step II: Focused Knowledge for Integrated Planning Processes (2-day workshop)

SOLD OUT (Wait List Available)

Step II: Focused Knowledge for Integrated Planning Processes (2-day workshop)

SOLD OUT
Presented by: Robert Delprino, Department of Psychology, SUNY Buffalo State; Debra L. Smith, Senior Project Manager, Design & Construction, University of California-Davis; Diane S. Stephens, Associate Vice President, Academic Resources and Planning, California State University-Northridge
Convened by: Sarah Cantrell, Director, Integrated Resource Planning, York University
The second in SCUP's three-step planning institute, Step II is a two-day workshop that uses the SCUP Walnut College Case Study as the basis for practicing an integrated planning process that results in a plan reflecting the collaboration of all functional areas at Walnut College. In the process of creating the plan, participants will gain a deeper understanding of the needs and issues confronting key functional areas on campus during a planning initiative. In particular, the intersection of academic, resource/budget, and facilities planning defines a nexus for learning specific planning tactics. Each phase of an integrated planning process is accompanied by the application of core content to Walnut College. Throughout the workshop, the role of assessment in each planning phase is highlighted as the extension of the principles of evidence-based planning presented in Step I. Prerequisite: Step I: Foundations of Planning in Higher Education.

Workshop is two full days. Participants must attend both days. Includes workbook, continental breakfast, lunch, and refreshments.

For program details, please visit the Step II webpage.

Learning Outcomes:

  1. Work in functional and cross-functional teams to identify significant planning priorities for Walnut College.
  2. Collaborate on the strategies Walnut College should pursue.
  3. Write a plan for Walnut College.
  4. Determine actions to incorporate integrated planning practices on their campuses.

Audience:

Planners who have become proficient in their main area of responsibility and need to learn the language and practices of other planning specialties to advance integrated planning on their campuses.

Cost: $1,250 USD (covers both days of workshop, including workbook, continental breakfast, lunch, and refreshments for Friday and Saturday)

TAGS: integrated planning, Strategic Planning, Plan Implementation, Action Planning, Academic Planning, Budget Planning, Resource Planning

Continuing Education Credits:
AIA LU 15.0 units (SCUPPI2000)
AICP CM 15.0 units
NASBA CPA CPE 2.0 units; Field of study: Administrative Practice
NASBA CPA CPE 2.0 units; Field of study: Finance
NASBA CPA CPE 3.0 units; Field of study: Management Advisory Services
NASBA CPA CPE 8.0 units; Field of study: Communications

Saturday

Saturday, July 27, 2013, 8:00 AM–5:00 PM in Room 32A

Step I: Foundations of Planning in Higher Education

Step I: Foundations of Planning in Higher Education

Presented by: Alla L. Wilson, Retired Dean, College of Business & Management, East Stroudsburg University of Pennsylvania
Convened by: Charles Thompson, Assistant Dean and CIO, College of Engineering, University of Illinois at Urbana-Champaign

Participants in this full-day workshop will acquire an understanding of the fundamentals of planning, including political considerations, within the college, university, and community college settings. The fundamentals include how the planning function may be organized and executed in a range of institutional types. Participants will gain insights into how strategic planning can help institutions mobilize for action, aid in the effective allocation of resources, and gain competitive advantage. Participants will leave Step I with an increased appreciation of the various issues and practical tactics associated with the successful implementation of a planning process in an institution of higher education. SCUP's Walnut College Case Study allows participants to apply new skills and knowledge acquired throughout the workshop to the problems and concerns of planning. This is Step I of SCUP's three-step planning institute, leading to a certificate of completion.

For program details, please visit the Step I webpage.

Learning Outcomes:

  1. Define the basic elements of planning.
  2. Practice integrated planning in the context of higher education using exercises and a case study.
  3. Discuss the social and political context of integrated planning within higher education.
  4. Analyze the value of evidence-based planning and leave prepared to apply evidence-based planning in a real-life context.

Audience:

Individuals new to the field of higher education planning and those who wish to gain a deeper understanding of the higher education planning environment, and those interested in enrolling in SCUP's three-step planning institute.

Cost: $295 USD (includes workbook, continental breakfast, lunch, and refreshments)

TAGS: integrated planning, SWOT Analysis, Strategic Planning, Academic Planning, Mission/Vision/Values

Continuing Education Credits:
AIA LU 7.0 units (SCUPPI1000)
AICP CM 7.0 units
NASBA CPA CPE 7.0 units; Field of study: Business Management and Organization

Saturday, July 27, 2013, 8:00 AM–5:00 PM in Room 31C

Step II: Focused Knowledge for Integrated Planning Processes (2-day workshop)

Step II: Focused Knowledge for Integrated Planning Processes (2-day workshop)

SOLD OUT (Wait List Available)

Step II: Focused Knowledge for Integrated Planning Processes (2-day workshop)

SOLD OUT
Presented by: Robert Delprino, Department of Psychology, SUNY Buffalo State; Debra L. Smith, Senior Project Manager, Design & Construction, University of California-Davis; Diane S. Stephens, Associate Vice President, Academic Resources and Planning, California State University-Northridge
Convened by: Sarah Cantrell, Director, Integrated Resource Planning, York University
The second in SCUP's three-step planning institute, Step II is a two-day workshop that uses the SCUP Walnut College Case Study as the basis for practicing an integrated planning process that results in a plan reflecting the collaboration of all functional areas at Walnut College. In the process of creating the plan, participants will gain a deeper understanding of the needs and issues confronting key functional areas on campus during a planning initiative. In particular, the intersection of academic, resource/budget, and facilities planning defines a nexus for learning specific planning tactics. Each phase of an integrated planning process is accompanied by the application of core content to Walnut College. Throughout the workshop, the role of assessment in each planning phase is highlighted as the extension of the principles of evidence-based planning presented in Step I. Prerequisite: Step I: Foundations of Planning in Higher Education.

Workshop is two full days. Participants must attend both days. Includes workbook, continental breakfast, lunch, and refreshments.

For program details, please visit the Step II webpage.

Learning Outcomes:

  1. Work in functional and cross-functional teams to identify significant planning priorities for Walnut College.
  2. Collaborate on the strategies Walnut College should pursue.
  3. Write a plan for Walnut College.
  4. Determine actions to incorporate integrated planning practices on their campuses.

Audience:

Planners who have become proficient in their main area of responsibility and need to learn the language and practices of other planning specialties to advance integrated planning on their campuses.

Cost: $1,250 USD (covers both days of workshop, including workbook, continental breakfast, lunch, and refreshments for Friday and Saturday)

TAGS: integrated planning, Strategic Planning, Plan Implementation, Action Planning, Academic Planning, Budget Planning, Resource Planning

Continuing Education Credits:
AIA LU 15.0 units (SCUPPI2000)
AICP CM 15.0 units
NASBA CPA CPE 2.0 units; Field of study: Administrative Practice
NASBA CPA CPE 2.0 units; Field of study: Finance
NASBA CPA CPE 3.0 units; Field of study: Management Advisory Services
NASBA CPA CPE 8.0 units; Field of study: Communications

Saturday, July 27, 2013, 8:30 AM–12:00 PM in Room 30B

Technology-Enabled Active Learning Environments That Engage Learners Through Simulations

Technology-Enabled Active Learning Environments That Engage Learners Through Simulations

SOLD OUT (Wait List Available)

Technology-Enabled Active Learning Environments That Engage Learners Through Simulations

SOLD OUT
Presented by: Nancy Sturm, Principal, The Sextant Group, Inc.; Darlene Walch, Dean, Academic Information Services, Northern Michigan University; Chuck Wood, Executive Director, Center for Educational Technologies, Wheeling Jesuit University
Convened by: James J. Germida, Vice Provost, Faculty Relations, University of Saskatchewan

In this workshop, participants will become "active learners" as they engage in a live simulation that focuses on real-world scientific problems, employing satellite feeds and enlisting (via Skype) the help of NASA experts. The move toward active learning pedagogies can pose challenges, driving significant modifications to instructional materials, classroom activities, and assessment. Based on the vision of academic institutions today, new learning spaces will likely support teaching and learning methods that depart from previously established practices. These new facilities will change the role of faculty and drive a need for different skills sets. Assisting faculty with making the transition from how they are teaching now to how they may choose to teach in the new learning spaces can have a significant impact on both faculty performance satisfaction and learning outcomes. Professional development research has conclusively demonstrated that for professional educators to embrace and adopt new teaching ideas, they must first experience those strategies as a learner. This workshop provides a learning experience that models student-centered active learning in self-directed ways through competency-based skills.

Learning Outcomes:

  1. Engage in an active learning environment as a "learner" through a live simulation and transfer the experience to your institution's strategies.
  2. Recognize the role of competency-based activities in learning outcomes.
  3. Explore how technology tools encourage global communication.
  4. Analyze how space dictates teaching strategies and encourages collaboration.

Audience:
Those who need to fully understand the process of active learning and its ramifications in order to properly meet the needs of faculty and students, whether updating curriculum, training instructors, or designing learning spaces.

Cost: $195 USD (includes workbook, continental breakfast, and refreshments)

TAGS: it, Simulations, Pedagogy, Active Learning, Educational Technology

Continuing Education Credits:
AIA LU/HSW 3.25 units (SCUP48W004)
AICP CM 3.25 units
NASBA CPA CPE 3.25 units; Field of study: Specialized Knowledge and Applications

Saturday, July 27, 2013, 8:30 AM–5:00 PM in Room 30D

Space Needs Planning: An Integrated Approach

Space Needs Planning: An Integrated Approach

Presented by: Kate Herbolsheimer, Senior Associate, Paulien & Associates, Inc.; Franklin A. Markley, Associate Principal, Paulien & Associates, Inc.
Convened by: Minakshi Mani Amundsen, University Planner, Cornell University

Now more than ever, understanding space usage and integrating campus planning components within the institution's strategic framework is critical for success. Solid planning practices must capture what is happening externally through environmental scanning as well as internally through strategic and academic planning processes. As institutions adapt to changing technologies, new ways of learning, interdisciplinary and collaborative relationships, and expanded service models for student success, space management policies and guidelines must change and adapt as well. This workshop will examine a variety of space planning topics such as identifying and interpreting key processes and data sources, discussing space utilization and management issues, reviewing guidelines by space type and their relevancy, and interpreting space needs outcomes. Examples from community colleges to research universities will be used to illustrate space planning pitfalls and practices. Participants will be presented with multiple planning scenarios using case studies and interactive group activities.

Learning Outcomes:

  1. Identify the key steps and the institutional representatives that should be involved in the space planning process and how mission, vision, academic planning, and other pre-planning documents and studies should be integrated into the space planning process. 
  2. Qualify, verify, and translate institutional data into meaningful information to establish a baseline for space planning, as well as projections for future space planning. 
  3. Interpret and adjust space guidelines based on modern learning environments and pedagogy, institutional mission, program mix, student services, and other strategic characteristics.
  4. Translate the space analysis outcomes into meaningful strategies for master planning, building renovations, and new construction as contained in capital improvement plans. 

Audience:

New or established campus planners needing a deeper understanding of space planning processes and how to implement best practices and principles for their own institution’s goals and mission.

Cost: Cost: $295 USD (includes workbook, continental breakfast, lunch, and refreshments)

TAGS: Space Management, Space Utilization, space planning, Capital Planning, Master Planning

Continuing Education Credits:
AIA LU/HSW 7.0 units (SCUP48W005)
AICP CM 7.0 units
NASBA CPA CPE 7.0 units; Field of study: Specialized Knowledge and Applications

Saturday, July 27, 2013, 8:30 AM–5:00 PM in Room 30E

Whole Systems Change: Using Participatory Strategic Planning Methods That Work

Whole Systems Change: Using Participatory Strategic Planning Methods That Work

SOLD OUT (Wait List Available)

Whole Systems Change: Using Participatory Strategic Planning Methods That Work

SOLD OUT
Presented by: Connie Foster, Consultant, Connie Foster Facilitation and Consulting LLC; Mark Kinders, Vice President, Public Affairs, University of Central Oklahoma; BethMarie Ward, Owner, Principal, Regenerate Group
Convened by: Sarah Carrigan, Director, Institutional Research, University of North Carolina at Greensboro

Universities and colleges face shifting landscapes that challenge old paradigms and require innovation and creativity. No longer can we create strategic plans that seldom make it to implementation. How do we create a plan that involves internal stakeholders university-wide and leverages external partners that are critical to success? How can a comprehensive top-down, bottom-up plan come to fruition? What participatory methods help us capture our practical vision, address underlying contradictions or blocks that get in the way of our vision, and determine our strategic directions? How do we go about focused implementation and bring ideas into action? In this workshop, we will explore and practice participatory, whole systems change methods and examine a case study from a university where we used these methods and implemented the plan.

Learning Outcomes:

  1. Practice the focused conversation method, which guides people through a "natural" way of thinking about a topic of discussion. 
  2. Participate in a wave trend analysis for environmental scanning. 
  3. Participate in a consensus workshop, which can be used to create a practical vision for multiple internal and external stakeholders.
  4. Explore a participatory strategic planning process that goes all the way through implementation. 

Audience:
Planning process leaders and participants interested in learning about participatory strategic planning methods and how they help to create whole systems change, and planners who want to learn more about how to implement a strategic plan.

Cost: $295 USD (includes workbook, continental breakfast, lunch, and refreshments)

TAGS: integrated planning, Change Management, Resource Planning, alignment, Facilitation

Continuing Education Credits:
AIA LU 7.0 units (SCUP48W011)
AICP CM 7.0 units
NASBA CPA CPE 7.0 units; Field of study: Communications

Saturday, July 27, 2013, 1:00 PM–4:30 PM in Room 30A

Identifying Key Performance Indicators for Use in Dashboards and Scorecards

Identifying Key Performance Indicators for Use in Dashboards and Scorecards

SOLD OUT (Wait List Available)

Identifying Key Performance Indicators for Use in Dashboards and Scorecards

SOLD OUT
Presented by: Jeffrey A. Seybert, Higher Education Consultant, Johnson County Community College
Convened by: Thomas F. Fortier, Regional Director, Science + Technology, HOK

In recent years, colleges and universities have come under increasing pressure to demonstrate accountability, transparency, and evidence of continuous quality improvement. In response to these mandates, institutional leadership has a responsibility to provide stakeholders with accurate, concise, easy-to-understand, up-to-date data and information about organizational performance. In addition, in order to be effective, strategic planning efforts must be informed by current, accurate, relevant data and information regarding institutional effectiveness. Increasingly, colleges and universities are utilizing institutional dashboards and scorecards to facilitate both strategic planning and accountability efforts. Key performance indicators (KPIs) form the foundation of these institutional dashboards/scorecards. Participants in this workshop will work in small simulation teams to identify a hypothetical higher education institution's core-business/mission components and then identify the KPIs that reflect that core business.

Learning Outcomes:

  1. Discuss the rationale underlying and uses for institutional dashboards, scorecards, and key performance indicators (KPIs).
  2. Define and describe a higher education institution's core-business/mission components.
  3. Outline the process for identifying KPIs that reflect the institution's core business.
  4. Implement the KPI development process at your institution.

Audience:
Anyone interested in continuous quality improvement and improving institutional effectiveness, those involved in creating dashboards or scorecards, and institutional professionals who want to ensure that useful data is available to faculty and staff.

Cost: $195 USD (includes workbook and refreshments)

TAGS: KPI, Benchmarking, Dashboard, Performance Measurement, Accountability, Scorecards

Continuing Education Credits:
AIA LU 3.25 units (SCUP48W002)
AICP CM 3.25 units
NASBA CPA CPE 3.25 units; Field of study: Administrative Practice

Sunday

Sunday, July 28, 2013, 8:00 AM–1:00 PM in Room 30A

Conducting Research for Learning Space Design

Conducting Research for Learning Space Design

Presented by: Janice E. Fournier, Research Scientist, University of Washington Information Technology, University of Washington-Seattle Campus; Caryn A. Grape, Architectural Designer, Moore Ruble Yudell Architects & Planners; Jill K. Morelli, Director of Facilities, University of Washington-Seattle Campus; Susan L. Painter, Director, Research Studio & Senior Planner, AC Martin Partners, Inc.
Convened by: Susan T. Whitmer, Research Lead, Education, Herman Miller, Inc.

What makes a building or the spaces within it receive an A+ from its occupants? Research can answer questions that inform the design and construction of the very best learning spaces. But what constitutes credible evidence? What are the important questions you need to find answers to? What tools can you use to evaluate a learning space? How can you and your team develop a plan to capture this evidence so it can be used for current and future projects? This workshop shows you how to bring research thinking to the design of learning spaces. Participants will learn the elements of a successful and credible research approach, get help to formulate their research question and develop a practical research plan, and have the opportunity to compare their plans with those of other workshop participants. The result? Your ability to grow a base of research evidence for making design decisions, and you as a more effective steward of your firm's and your client's resources.

Learning Outcomes:

  1. Review the critical role research can play in learning space design and campus planning, particularly to develop environments that support students' intellectual and social needs.
  2. Outline the elements of a strong research plan that will procure the data necessary to build supportive learning spaces.
  3. Draft a proposal to conduct a specific study based on a question from your campus.
  4. Strategize options for implementing learning space research on your campus, addressing a unique need from your occupants.

Cost: $265 USD (includes workbook, continental breakfast, and refreshments)

TAGS: Research Design, Learning Space Design, evaluation, Post Occupancy Evaluation, POE

Continuing Education Credits:
AIA LU/HSW 4.5 units (SCUP48W001)
AICP CM 4.5 units
NASBA CPA CPE 4.5 units; Field of study: Specialized Knowledge and Applications

Sunday, July 28, 2013, 8:00 AM–1:00 PM in Room 30B

Determining Fiscal Health on Campus

Determining Fiscal Health on Campus

Presented by: Larry Goldstein, President, Campus Strategies, LLC; Paul A. Pusecker, Chief Administrative Officer, University of Delaware

This session combines essential background information with hands-on experience focused on financial ratio assessment for colleges and universities. Following a presentation on the critical elements of higher education financial ratio analysis, with particular attention to the Composite Financial Index (CFI), participants will measure their institution’s financial health utilizing audited financial statements. Using templates provided during the session, and guided by a former National Association of College and University Business Officers (NACUBO) senior vice president and treasurer, they will examine their financial statements to find key financial elements necessary for calculating the four key ratios that comprise the CFI. After participants have calculated one year's CFI, the results will be diagnosed. Time permitting, participants will calculate additional years’ ratios and emerging trends will be examined. NOTE: Accounting expertise/experience is not required for this session, however, participants must bring a calculator and two years of audited financial statements. Those from public institutions should bring the corresponding audited financial statements for their foundation(s).

Learning Outcomes:

  1. Recognize the key elements of institutional assessment focused on financial considerations.
  2. Examine the four key ratios that comprise the Composite Financial Index (CFI) and how changes in the ratios affect the financial health of the institution.
  3. Calculate the CFI for your institution utilizing audited financial statements.
  4. Discover the limitations and pitfalls of reliance on quantitative measures as the sole consideration when assessing the financial health of institutions.

Audience:
Those interested in learning how to assess institutional financial health through ratio analysis in a hands-on setting.

Cost: $265 USD (includes workbook, continental breakfast, and refreshments)

TAGS: Finance, Budget, Composite Financial Index, CFI, Fiscal Health

Continuing Education Credits:
AIA LU 4.5 units (SCUP48W006)
AICP CM 4.5 units
NASBA CPA CPE 4.5 units; Field of study: Finance

Sunday, July 28, 2013, 8:00 AM–1:00 PM in Room 30C

Seismic Times—Strategies for Campus Assessment, Metrics for Targeted Investment

Seismic Times—Strategies for Campus Assessment, Metrics for Targeted Investment

Presented by: Edward Denton, Vice Chancellor, Facilities Services, University of California-Berkeley; Simin Naaseh, President & CEO, Forell/Elsesser Engineers, Inc.; Marianne Repp O'Brien, Principal, SmithGroupJJR; Joseph Sugg, Assistant Vice President, University Operations, Santa Clara University
Convened by: Mark Hough, Campus Landscape Architect, Duke University

Many campuses are located in seismically active areas, either known or unknown fault zones, with buildings and infrastructure constructed under varying codes, guidelines, and criteria for risk tolerance. This workshop will help you view your campus through a seismic lens, looking at the integrated performance of all systems. It will provide methodologies to plan for the future, including specifics on how to structure a team to review the performance of integrated systems, analyze current campus conditions, weigh conditions against code and policies, develop variable performance goals for improvement, and match investment strategies with objectives. After examining two very different approaches by University of California, Berkeley and Santa Clara University, attendees will walk away with tools they can use to plan wisely for the future—to protect not only the physical environment, but the capital investment in research and individuals. Fundamental information shared in this workshop may also be applied to other natural disaster planning, such as flooding.

Learning Outcomes:

  1. Develop an investment/risk matrix and a set of variable performance objectives.
  2. Determine expertise needed for integrated assessment.
  3. Establish a targeted assessment methodology for seismic analysis.
  4. Build a prioritized action plan to undertake a seismic study and hazard mitigation program.

Audience:
Campus architects, planners, financial officers, administrators, and risk managers who have the ability to shape the content of capital and campus master plans, and design professionals who assist campuses with creating a calculated plan for seismic safety campus-wide or in targeted buildings.

Cost: $265 USD (includes workbook, continental breakfast, and refreshments)

TAGS: Seismic Activity, disaster planning, Risk Assessment

Continuing Education Credits:
AIA LU/HSW 4.5 units (SCUP48W012)
AICP CM 4.5 units
NASBA CPA CPE 4.5 units; Field of study: Specialized Knowledge and Applications

Sunday, July 28, 2013, 8:00 AM–1:00 PM in Room 30D

The Integrated Planning Continuum: Tools, Processes, and Engaged Leadership

The Integrated Planning Continuum: Tools, Processes, and Engaged Leadership

Presented by: Gary H. Brewer, Vice President, Finance & Administration, York University; Sarah Cantrell, Director, Integrated Resource Planning, York University; Thomas J. Nenon, Interim Vice Provost, University of Memphis
Convened by: Ellen Stanton Milstone, Senior Strategic Planning & Budget Officer, Arizona State University Foundation; Steven M. Wiesenthal, Associate Vice President for Facilities & University Architect, University of Chicago

This workshop will provide participants with a cross-border opportunity to learn from the experience of two universities in their efforts to successfully implement leading-edge integrated planning tools, processes, and approaches within the higher education contexts of Canada and the USA. The tools reviewed will demonstrate how to operationalize strategic academic plans as well as align resources to priorities through analysis of the total resource base. Presenters will share how to effectively use business intelligence from an integrated framework to inform decision making and build a culture of planning and accountability. Strategies for effective communication to strengthen integrated planning by building trust and buy-in to the process over time will be explored. Participants will understand how to use an integrated planning continuum to enhance the leadership capabilities at institutions as well as explore the benefits and limitations of a mature integrated planning framework within different contexts.

Learning Outcomes:

  1. Identify the key steps for successfully implementing strategic plans.
  2. Explore how to effectively link resources to institutional priorities.
  3. Recognize a variety of integrated planning tools and their uses and limitations.
  4. Explain how leadership styles can leverage integrated planning to develop a culture of performance within higher education.

Audience:
High-level planners and administrators looking for approaches, tools, and processes to effectively implement and/or evolve integrated planning at their institutions.

Cost: $265 USD (includes workbook, continental breakfast, and refreshments)

TAGS: integrated planning, International, Strategic Planning, Academic Planning, alignment, leadership

Continuing Education Credits:
AIA LU 4.5 units (SCUP48W014)
AICP CM 4.5 units
NASBA CPA CPE 4.5 units; Field of study: Management Advisory Services

Sunday, July 28, 2013, 8:30 AM–12:00 PM in Room 30E

Sustainable Enrollment Management Strategy: An Integrated Perspective

Sustainable Enrollment Management Strategy: An Integrated Perspective

Presented by: David H. Kalsbeek, Senior Vice President, Enrollment Management & Marketing, DePaul University; Brian Zucker, President, Human Capital Research Corporation
Convened by: Sarah Carrigan, Director, Institutional Research, University of North Carolina at Greensboro

A national leader of strategic enrollment management and an economic and policy analyst lead this interactive workshop that explores how planners can use an integrated framework for sustainable enrollment management to bring together the market, academic, enrollment, and financial factors that ensure sustainability in a university's business strategy. A strategic approach to enrollment management must identify the inherent interdependencies, tensions, and tradeoffs that exist between and among enrollment goals (including access, affordability, and attainment) and the academic, financial, and market realities that define institutional constraints and opportunities for enrollment development and institutional performance.  

Learning Outcomes:

  1. Define and describe a sustainable business strategy from an enrollment management perspective.
  2. Evaluate a perspective on enrollment management strategy that is more strategic and integrated than is commonly practiced at most institutions.
  3. Investigate the inherent interdependencies that exist between key academic and financial drivers of sustainable practice and an institution's enrollment outcomes.
  4. Identify examples of metrics that can be used to ground this enrollment management model in the academic, financial, and market realities of the specific institution.

Audience:
Those who need to make their enrollment management plans more successful by making them more strategic.

Cost: $195 USD (includes workbook, continental breakfast, and refreshments)

TAGS: enrollment management, Student Recruitment, Student Retention

Continuing Education Credits:
AIA LU 3.25 units (SCUP48W018)
AICP CM 3.25 units
NASBA CPA CPE 3.25 units; Field of study: Marketing

Annual Conference Updates:

SCUP–48
July 27–31, 2013
San Diego, CA

- Conference recordings available

- Session Archives available

- View the Final Program (PDF)

- View the Final List of Registrants (PDF)

- Registrant Search (for registered attendees only)

SCUP–49
July 12–16, 2014 | Pittsburgh

​- The call for proposals is now open.

SCUP–47
2012 | Chicago

​- Proceedings now available.

1330 Eisenhower Place | Ann Arbor, MI 48108 | phone: 734.669.3270 | fax: 734.661.0157 | email: info@scup.org

  

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