Student Expectations and Campus Responses
Investigate the culture of today's students, and contribute to an opening conversation around student expectations and needs for physical and digital connecting to campus.

• Introductory comments regarding the "Phygital Generation."
  • Brand patterns and student management of brand using digital tools
  • Student expectations
  • Staying "on brand" in both built and digital environments
• Survey Results
  • Survey participants
  • Internal management
    • Department charged with development
    • How managed?
    • Emergency information
  • Types of media supported
  • Promotion/student engagement
  • Wayfinding tools in use—how many currently have an app?
  • What information is included?
  • Interactive signage in campus gateway: examples
  • Summary of challenges faced as survey respondents have incorporated digital communications.

Technology Tools That Enable Connections 
Review and evaluate a number of technologies that link digital content to physical spaces.

• Links to physical environment
  • Central Park wayfinding example
  • Activating static environments
  • Use of QR codes in static mapping
• Location-based services
  • Coupons: Groupon, Living Social
  • Check-In: Foursquare
  • Digital coupons
• Social media
  • Case Western Elevator Screens
  • Social media examples
• Future Tools
  • What won't exist in 2025?
  • NFC (Near Field Communications) technologies

• Management
  • What do you need to have in place?
  • Use of Google Tools
  • Cost/Staffing
  • Graph of UM-D technology advances
  • Activating static environments
  • Use of QR codes in static mapping
• "That's so 30 seconds ago." -Colin Ellard
  • Constructs of space based on perception, imagination
  • TEDx Waterloo
  • Mind mapping examples
• Linking to the build environment
  • History of UM-D
  • Campus wayfinding program overview
  • Corbin Design recommendations
• Current divergence
  • Campus tipping point
  • Expansion
  • Managing a dynamic communications environment
• Current UM-D Digital Environment
  • Multiple initiatives among campus entities
  • Strategically managing expectations
  • Use of QR codes in static mapping

What's Necessary? What's Possible?
Determine what’s necessary, and what’s possible, to enhance the student experience, support faculty use, and enable staff access to deepen your institution’s relationship with students, alumni and supporters. Identify core fundamentals appropriate to a digital infrastructure that are supportable and sustainable.

• Security
  • Analog
  • Digital
• Regulatory
  • Student rights
  • Student responsibilities
  • Other
• Student information
  • Class schedules
  • Account info
  • Wayfinding tools
• What's possible?
  • Examples from survey

Closing Discussion

• Current initiatives among session participants
• Structuring teams for system management
• Sharing resources and ideas
• Student rights
• Student responsibilities
• Other