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Positioning for the Marketplace: A Private University Transforms Itself to Meet Customer Demand
Presenter(s): John Reeve, Christner Inc; Larry A. Williamson, Maryville University
Today¹s competitive educational marketplace requires an institution to be nimble and ready for change. Maryville University in St. Louis has grown from a catholic women¹s college with 300 students to a comprehensive university of 3,000. With a mission of balancing liberal arts education and professional programs, the university serves a blend of traditional and non-traditional students. The recent campus master plan provides a facilities strategy that matches delivery of programs to the student marketplace by addressing programmatic needs and student life requirements and emphasizing the vital connectivity of people and place. Achieving Integrated Workplace Through Learning Laboratories: A Government/University/Corporate Partnership |
 This knowledge resource from SCUP is a concurrent session presented at the Society's thirty-seventh annual, international conference and Expo, SCUP–37, in San Diego, CA (USA), in July of 2002. Audiocassettes of this and other SCUP–37 sessions are available for purchase here. |
| Due to our concern for the privacy of members of the face-to-face audiences at SCUP–37, our digital archives of SCUP–37 presentations end at the beginning of the question and answer portion of each session. Whenever we can, we not only provide streaming audio but the slide show or visual presentation used by the presenters, as well. |
