Fast Company magazine has a section devoted to the intersection of design and business. In it, Jack L. Robbins writes about Active Design. Here is, also, the Wikipedia article on Active Living by Design.

Given the size of the nation's obesity problem, intentionally integrating active design elements into every campus facilities and landscape planning process - especially in areas of student services, housing, pedestrian circulation, and so forth - seems a no-brainer. We've seen campuses to things that align with this philosophy, although unintentionally, or for other reasons. If you know of campus planning that has incorporated this in an integrated fashion, please share information about it in the comments, below, or in SCUP's LinkedIn group. Thanks.

Here's more from the Fact Company article:

Environments that are unwalkable are boring, feel vast and scaleless, and present blank unvaried views. Contrast a vast parking lot with a lively café-lined street and it’s clear what makes an environment walkable.

Variety and stimulation is especially important for the young digerati who have grown up in a wired world that brings a universe of entertainment and social interaction to them through a screen and a keyboard.

To motivate the under-25 crowd to use their legs—instead of their thumbs—to explore the world, the real world must compete with the digital one in terms of stimulation. Dense, multi-use urban environments with a variety of offerings can provide the stimulating surroundings that encourage walking and real-life social interaction.