"It's like looking inside a box of miracles and being exposed to the guts of change ... If you have a vision and want to know what it takes to turn it into reality, read this book." That's what this Fast Company magazine reviewer says about David Gershon's book, Social Change 2.0: A Blueprint for Reinventing our World. Gershon, with moderator Andy Revkin, is a presenter in SCUP's October 20th Campus Sustainability Day 8 webcast on October 20. Purchase the book here and SCUP gets a tiny percentage at no cost to you!

David started big with the First Earth Run, an 86-day worldwide event and celebration in 1986. Runners carried a torch, encircling the globe. Beginning at the United Nations the flame passed through 62 countries. It was seen first-hand by millions and millions more on TV as it ignited a dream of global unity … .

The stories are compelling. The difficulties he faces, from silly bureaucratic hurdles to real-life emergencies, often appear to threaten and unravel each initiative. But, then David shows us how these very challenges are turned to advantage, becoming the basis for personally motivated change. It's like looking inside a box of miracles and being exposed to the guts of change, which are chaotic, happenstance, and often crushing. Yet, it is these difficult circumstances that Social Change 2.0 builds upon to generate massive, impressive results. If you have a vision and want to know what it takes to turn it into reality, read this book.