Society for College and University Planning
Manipal University (India) Goes Global
Philip Altbach is noted in this Chronicle of Higher Education article for saying that Manipal's uniqueness is that its plans essentially make large-scale globalization of higher education into a different animal, broadening the current circumstances where the US and the UK rule basically everything. It is something new - an institution "born in a developing country and focusing on students in other developing nations."
Manipal studies potential markets carefully. Places with a large South Asian population get close consideration since families are likely to have heard of the university. The company also wants to enter markets with a growing, aspirational middle class. Mr. Sudarshan says he is focusing now on emerging markets in Southeast Asia, South Asia, and Africa.
Finally, Manipal's officials look for places where there is a demand for Manipal's core expertise: medicine and engineering.
"It is not risky for us; it is taking advantage of our capability," says Mr. Sudarshan of the company's expansionist strategy.
Click on the title, A New Kind of Global University, to access the resource described above.
Labels: institutional direction, global, Manipal University, India, International, Campus Planning, privates