Wow, if nothing else, this article reinforces the diversity of opinions about outcomes and success in learning, and the disparity of motivating forces.

"If a student gets an A in my class, and an A in yours, then we say the student is good," says William G. Tierney, director of the Center for Higher Education Policy Analysis at USC. "We don't make any comments about what the student has actually learned."

That's the case in part because university prestige often stands in as a proxy for learning. "The general public, they want to go to Stanford whether you learn anything or not," says Ms. Kezar. "As long as employers and parents promote that system, it's not really about what you learn, they just care if students go to a prestigious place."

Indeed, many professors feel little pressure from either students or the public to change the way they do business. "Why I need to spend a lot of time working with my colleagues documenting learning outcomes is unclear to me," Mr. Tierney says of a hypothetical professor. "What is going to happen if I don't? Will no one take my classes? Will no students attend this university?" Faculty members, Mr. Tierney notes, are busier than ever, and assessing student learning is often viewed as just one more demand on their time. "Should they pay attention to learning outcomes rather than understand how to make their classes go online or how to update the syllabus on reading that's changed in their area in the last year?" he asks. "They can't do it all."

If there is any pressure from students, say professors, it is to keep classwork manageable.