Recent brain image research supports new understanding of why people tend to go along with the majority view, even if that is clearly incorrect. This kind of brain research is a must-understand for people whose jobs require them to manage planning conversations with large groups of people. The story highlights are listed as: "New study looks at how people change opinions of the beauty of images"; "Brain imaging shows group opinion actually shifts perception in the brain"; "Solomon Asch studied conformity in famous experiment in 1950s"; and Researcher: Rethink committees that decide by unanimous consent." Here's a link to a popular article about the research and here's a brief video on the research.